Your Social Media Content Strategy is Backwards (0)
9/12/11 •
As more and more traditional marketers get involved in social media, you hear more and more about the importance of having the right content strategy. Usually this involves things like a schedule of Facebook updates and Tweets and other ways of pushing content on fans or followers. It fits in nicely with the way that [...]
Recent Posts
Can Stalking Save Facebook? (1)
7/12/11 •
I’ve been using Google+ for a couple weeks now and there’s really nothing anyone can do to convince me that it isn’t a superior product to Facebook as a social technology. Here’s is just a partial list of where I think Google+ has improved on the social networking experience: There are no Friends, Likes or [...]
(mis)Adventures in Crowdsourcing (1)
7/07/11 •
There are few topics more contentious among marketing creatives than crowdsourcing. The arguments both for and against are filled with so many bad analogies and hyperbole that it’s almost impossible to discuss civilly with anyone who has been involved in creative services longer than six months. You can only tiptoe through the banana peels so long before [...]
Why You Shouldn’t Be a Size Queen with Your Professional Networks (0)
3/03/11 •
I read something by one of my favorite bloggers yesterday that echoed a sentiment I hear a lot yet somehow really irked me this time. Fred Wilson, one of the sharpest VC’s I’ve come across and someone who is endlessly generous about sharing his experience, wrote a well received post about how to get your [...]
My Experiment with Twitter’s Signal-to-Noise Ratio (0)
2/17/11 •
It’s been a few months since I began my attempt to limit the people I follow on Twitter to 250, cutting the amount I then followed roughly in half. The rationale was that 250 was kind of a magic number where you could actually keep the daily stream of content manageable and see pretty much [...]
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