Marketing to the Sleeping (0)
6/09/09 •
Sleeping. The average person does it an average of 7.5 hours a day. It skews evenly across all demographics, including affluents, mothers, hispanics, the c-suite, iPhone users and residents of the greater Miami metropolitan area. You hear people talking about it everywhere. Then why is it so hard to market to people through this universal [...]
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Does the Creative Dept of Your Agency Need to be Shaken Up? (2)
4/30/09 •
Social media presents an interesting challenge to agency creative departments. In many ways, the rise of a largely consumer generated media entity is a potential pitfall for ad creatives. By definition, it seems that they are almost completely unnecessary in a consumer generated world yet they’re still part of it.
Fortunately for the creative class, brands [...]
Bud Light: The Difference is Friendability (0)
4/02/09 •
Brands have struggled with how to integrate with emerging media channels for a long long time now. Social networks are no longer “new” to most people under 40-years-old. Brands have been creating MySpace pages and online communities for almost a decade. Unfortunately for many companies, not all brands are the kinds of brands that people [...]
SXSW: Facebook Connect + iPhone = Love (0)
3/14/09 •
Just saw what might turn out to be the biggest announcement of SXSW. Facebook just announced the latest development in their Facebook Connect platform, which enables iPhone applications to be social. Put simply, you can now play games like iBowl against friends based on who is online (in realtime!). You can [...]
SXSW: Interactive Beyond the Screen (0)
3/14/09 •
Jamie Monberg just finished a panel on taking interactive beyond the screen and into real interactions with stakeholders. One great example used was McDonalds, a company that spends millions in marketing but has done very little to improve the drive-in experience. Another example used on the power of interactive design was how [...]
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Advertising»
4/30/09 •
Does the Creative Dept of Your Agency Need to be Shaken Up?4/02/09 •
Bud Light: The Difference is Friendability3/14/09 •
SXSW: Interactive Beyond the Screen2/27/09 •
Don’t Hassle Me, I Advertise Local
Emerging Media»
2/16/09 •
Builidng the Next Media Empire2/03/09 •
The Antidote for the Social Network Bell Curve1/12/09 •
The Best in Online Media 200811/25/08 •
Does Being a Magpie Mean Being a Spammer?
PR»
2/09/09 •
How Coraline Redefines Influencer Engagement2/03/09 •
It’s 2009 and Social Media Releases Are Still Terrible11/25/08 •
MicroPR, MegaIdea11/14/08 •
The Real Opportunity for the Evolved PR Agency
