Comments on: ROI and Social Media: Here We Go Again http://point-oh.com/?p=69 thoughts on how to evolve marketing in an evolving world Sun, 22 Aug 2010 18:16:05 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Why Ad Equivalency Needs to Die : Point Oh! http://point-oh.com/?p=69&cpage=1#comment-70 Why Ad Equivalency Needs to Die : Point Oh! Wed, 30 Jan 2008 20:45:38 +0000 http://point-oh.com/?p=69#comment-70 [...] I said a while back, the key to measuring online media and engagement is having a desired interaction and knowing how [...] [...] I said a while back, the key to measuring online media and engagement is having a desired interaction and knowing how [...]

]]> By: The Measurement Meme Redux » The Buzz Bin http://point-oh.com/?p=69&cpage=1#comment-57 The Measurement Meme Redux » The Buzz Bin Wed, 19 Dec 2007 08:49:01 +0000 http://point-oh.com/?p=69#comment-57 [...] Imbres talks about measurement in terms of ROI, but focuses on the “I” or, investment in social media that companies face. The [...] [...] Imbres talks about measurement in terms of ROI, but focuses on the “I” or, investment in social media that companies face. The [...]

]]> By: Rubel: Skip Reach, Go Niche : Point Oh! http://point-oh.com/?p=69&cpage=1#comment-41 Rubel: Skip Reach, Go Niche : Point Oh! Mon, 19 Nov 2007 18:16:11 +0000 http://point-oh.com/?p=69#comment-41 [...] that a cost per action (CPA) model would be a step in the right direction.  I mentioned in a previous post that measuring interactive media must take the interactive element very literally and any [...] [...] that a cost per action (CPA) model would be a step in the right direction.  I mentioned in a previous post that measuring interactive media must take the interactive element very literally and any [...]

]]> By: Net Promoter: Buckshot Marketing? : Point Oh! http://point-oh.com/?p=69&cpage=1#comment-31 Net Promoter: Buckshot Marketing? : Point Oh! Mon, 12 Nov 2007 07:13:10 +0000 http://point-oh.com/?p=69#comment-31 [...] ROI and Social Media: Here We Go Again [...] [...] ROI and Social Media: Here We Go Again [...]

]]> By: Social Media Measurement: Communications Marketplace and Share of Credibility | Gauravonomics Blog http://point-oh.com/?p=69&cpage=1#comment-29 Social Media Measurement: Communications Marketplace and Share of Credibility | Gauravonomics Blog Fri, 09 Nov 2007 23:31:34 +0000 http://point-oh.com/?p=69#comment-29 [...] Livingston, Kami Huyse, Connie Bensen, Clay Newton, David Jones, Beth Canter, Valeria Maltoni and Peter Imbres. Share This Related Posts: How Do You Feed MediaSnackers?, Twitter's Business Model: Contextual [...] [...] Livingston, Kami Huyse, Connie Bensen, Clay Newton, David Jones, Beth Canter, Valeria Maltoni and Peter Imbres. Share This Related Posts: How Do You Feed MediaSnackers?, Twitter’s Business Model: Contextual [...]

]]> By: Peter Imbres http://point-oh.com/?p=69&cpage=1#comment-27 Peter Imbres Fri, 09 Nov 2007 23:07:36 +0000 http://point-oh.com/?p=69#comment-27 Thanks for your comment, Valeria! Yeah, I guess I'm always just trying to get past the metric roadblocks so I can justify projects on my own terms. I tend to use advertising as counterpoint since that's who we're fighting for the bigger budgets to do really ambitious work in this space. But we're in complete agreement over good content being more valuable than advertising and that certainly goes well beyond social media channels. Ed. note: I can't believe I misspelled "social" in the headline of my original post...beginner's mistake ;) Thanks for your comment, Valeria!

Yeah, I guess I’m always just trying to get past the metric roadblocks so I can justify projects on my own terms. I tend to use advertising as counterpoint since that’s who we’re fighting for the bigger budgets to do really ambitious work in this space. But we’re in complete agreement over good content being more valuable than advertising and that certainly goes well beyond social media channels.

Ed. note: I can’t believe I misspelled “social” in the headline of my original post…beginner’s mistake ;)

]]> By: Valeria Maltoni http://point-oh.com/?p=69&cpage=1#comment-26 Valeria Maltoni Fri, 09 Nov 2007 22:12:18 +0000 http://point-oh.com/?p=69#comment-26 Good example! I won't argue with you ;-) Every time I see that expression I'm reminded of the power lawyers have inside organizations, which is another challenge for those who wish to implement a social media strategy, particularly if that includes a blog. To me content, and valuable or topical content at that, almost always trumps advertising online... unless the rich media adverts manage to be wrapped around entertainment to allow a test drive of the offering. But, as you caution up front, we must be disciplined and match tactic to strategy. The most things change... Good example! I won’t argue with you ;-) Every time I see that expression I’m reminded of the power lawyers have inside organizations, which is another challenge for those who wish to implement a social media strategy, particularly if that includes a blog.

To me content, and valuable or topical content at that, almost always trumps advertising online… unless the rich media adverts manage to be wrapped around entertainment to allow a test drive of the offering. But, as you caution up front, we must be disciplined and match tactic to strategy. The most things change…

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