SXSW: Interactive Beyond the Screen
Jamie Monberg just finished a panel on taking interactive beyond the screen and into real interactions with stakeholders. One great example used was McDonalds, a company that spends millions in marketing but has done very little to improve the drive-in experience. Another example used on the power of interactive design was how Apple overcame Xerox through interface design and understanding that their success depended on personal interactions (although I’m ot sure if Apple is a great example due to their limited communications strategy).
