Is Google the most important media channel to your clients? If not, is it your job to convince them that it is?
Jeff Jarvis recently posted some interesting statistics on Google that have implications far beyond their search business.
• Google is the “fastest growing company in the history of the world.” – Times of London, 1/29/06
• Google controls 65.1% of all searches in the U.S. at the end of 2007 and 86% of all searches in the UK, according to measurement company Hitwise.
• Google was searched 4.4 billion times in the U.S. alone in October, 2007 (three times Yahoo), says Nielsen. Average searches per searcher: 40.7.
• Google’s sites had 112 million U.S. visitors in November, 2007, says Nielsen.
• Google’s traffic was up 22.4% in 2007 over 2006, according to Comscore.
• Google earned $15 billion revenue and $6.4 billion profit in 2007, a profit margin of 26.9%. Its revenue was up 57% in the last quarter of 2007 over 2006, says Yahoo Finance. As of late 2007, its stock was up 53% in a year. The company has a market capitalization of $207.6 billion.
• Google controls 79% of the pay-per-click ad market, according to RimmKaufman. It controls 40% of all online advertising, according to web site HipMojo.
• Google employed almost 16,000 people at the end of 2007, a 50% increase over the year before.
• Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.
Is there any other media company in the world that can shock you with these kinds of numbers? In PR we’re constantly confronted with clients that want to get into the Wall Street Journal, Business Week or onto the Today Show but how many traditional channels would you need to combine to put together a list of statistics like this?
By now your clients hopefully understand the value of search marketing and optimizing content but let’s hope that 2008 becomes the year that brands want to learn about becoming more compatible with the most influential media channel in the world and not just the front pages of disposable media.